Jon North Died for 16 Minutes. What He Saw Will Change How You See Life Forever
A Normal Zoo Trip — Then Silence
“I turned to walk to the bathroom… three steps later everything went black.” — Jon North
Portland Zoo. Elephants. A family outing. Jon North, four-time USA Olympic team member and founder of Attitude Nation, crumpled to the pavement. Paramedics could not find a pulse. For 16 minutes his heart refused to beat.
His wife Jessica watched the ambulance pull away with her husband declared clinically dead, their one-year-old son still clinging to her side.
Sixteen Minutes Outside the Body
While EMTs worked, Jon says he floated above the scene. A gold-robed figure stood with its back toward him.
“I was totally calm. No clouds, no tunnel of light, just blackness and a gold angel. We talked the entire time, but I can’t recall the words.”
Jon does not call it a dream. He calls it a conversation. Two possibilities, he says, remain for the skeptical reader:
He truly left his body and met a messenger of God.
A man without oxygen for sixteen minutes invented the most coherent, calm dream of his life.
He refuses to gamble on option two.
Back From Zero — And a Medical Mystery
ICU physicians warned the family: if Jon survived he would likely be brain-damaged. Instead he woke up shouting:
“Where’s my wife? Where’s my son? I saw God!”
Within days he was eating hospital cake and stunning medical students who still e-mail him asking to study the “sixteen-minute man.”
Identity Rebuilt — Husband, Father, Believer
Before the collapse Jon’s Instagram bio read Weightlifter.
Today it opens with Husband and Father.
“Medals used to be everything. Now success is tucking my kids in at night.”
He still trains and still coaches, but barbell numbers no longer drive his worth.
Fear, Failure, and the Haters
Jon admits he once drowned insecurity in alcohol and performance. Online critics called his post-death faith “a PR move.”
“I create the ‘monster’ that yells and slams bars because the weight scares me. But after dying, fear lost its fangs.”
When USA Weightlifting reinstatement required public scrutiny, he went forward anyway, anchored by family rather than followers.
Embrace the Suck — Lessons From the Platform
Jon’s coaching motto is simple:
Own the mirror. Blame shifts progress backward.
Go to the dark. Hard weeks reveal weak points.
Be rugged. Complaining is just quitting in disguise.
A hundred athletes once quit his team when he programmed a brutal week of true Bulgarian training. The few who stayed became champions — because discomfort decorates those willing to wear it.
Discipline at 4 A M
“The world is quiet, the coffee is strong, and God is near.”
Jon writes, prays, and programs before dawn. Like many Purpose Chasers he trades two hours of sleep for four hours of clarity. If five hours felt sufficient to Pauly in The Sopranos, Jon jokes, mindset matters more than math.
Key Takeaways for Purpose Chasers
Tomorrow is not promised. Act today.
Titles die when the heartbeat stops. Character does not.
Fear fades when purpose enlarges.
A comeback begins with identity, not applause.
You never outgrow the need for a coach — or for grace.
Experience the Conversation
Watch the full interview on The Purpose Chasers YouTube Channel
Listen To The Purpose Chasers Podcast on Spotify
Jon North did not return for headlines. He returned to hand his kids a future and remind the rest of us that if we are still breathing, the mission is not finished.
Own your name. Leverage your voice. Chase purpose like your life depends on it — because it might.
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